If you want to attract a quality audience through sharing ideas you believe in...And you’re tired of the surface-level crap plaguing the Internet…Then you’re in the right place.The Magnetic Writing Masterclass is a 6-week intensive where you will work closely with me to position yourself from the crowd and create quality content that attracts your ideal clients.We’ll work together to find your Pillar Ideas so you become known for saying something interesting...And I’ll help you write differently so that nobody ever wonders, “is this written by AI?”So you earn the attention and trust of the people you want to attract most.Because good writing has never been more important.The Internet is being divided by those who get stuck in the AI-trap those who end up with highly engaged audiences.I want to help you be on the right side of the equation.Over the past 3 years, I’ve worked directly with over 78 clients to help them build their business through writing online.This includes niche experts…But also people starting from scratch (even in 2026)…I’ve attracted over 280,000 readers and make over $1,500,000 using the same strategies.And now I’d like to give you the playbook too.It’s my aim to help you make 2 years of writing progress in under 2 months.So that your content actually grows your brand and business.You get daily actionable tasks that will improve your writing immediately.Two lives calls per week with me, where you get personalised feedback on questions and your content...Full forum support so you feel 100% confident in your approach… (including a small group of experts, freely available to speak to)…A dead-simple writing system (including a copywriting and storytelling masterclass)…And more.If you want to build a reputation as someone worth reading, then this program is for you. Before I give you the details, let me explain why almost every brand is about to fail in the AI age.

What happens when you play the wrong game

I’m Kieran Drew.I quit dentistry 5 years ago because I wanted to build a business driven by writing.Two years into my journey, I cracked the ‘viral code’ on social media. I thought I was killing it. But after my most viral post, something stopped me in my tracks:Two writers I admired were tearing my post apart in public."Braindead engagement farming," one of them called it."Zombified content," said the other.My cheeks went red. They're just jealous, I muttered to nobody. I was angry, so I walked to cool off. When I returned, I looked at my content through their eyes.I couldn’t believe it:They were right.My timeline was full of crap.

I couldn't find a single post I was proud of.

Everything sounded so generic. I was as interesting as a plank of wood, as special as home-brand cereal.“How the hell did I get here?” I thought to myself.

I was blinded by the likes

When I quit dentistry, I wanted to earn with my mind, write about things I cared about, and build a business I was proud of.But I had no clue what I was doing.I was being pulled in 10 directions by every guru's strategy…So I started following the wrong advice.I stopped writing the way I enjoyed. I started chasing impressions, using the same templates as everyone else.Sure, I was attracting attention.But I wasn’t creating trust. I wasn’t saying something different. I wasn’t attracting people who actually cared.I was just mindlessly following a plan that would lead to inevitable disappointment.

Seeing those two highly respected writers laugh at me was like attaching a CPR paddle to my perspective.

That day, I logged off social media and whipped out my journal.As I overdosed on English Tea, I wrote what I actually believed about writing, business, and the work I wanted to do.I realised that I wanted to be taken seriously.That I wanted to be known for the quality of my thoughts.That I wanted a group of raving readers, not lukewarm followers.And that I DEFINITELY did not want to be stuck chasing algorithms and relying on marketing gimmicks for the next decade.So I slowly began to rebuild my own way.

The transition was rough.

It hurt to watch my impressions plummet.But I had a simple plan:Aim to build the strongest relationships.This meant sharing stories. Having quality conversations. Sharing ideas I felt strongly about. And being as useful as possible.Despite the drop in likes, I knew I was on the right path…Because I began really enjoying my content.I no longer felt shame when a friend or family member found my profile.And the more I wrote...

This meant clients who shared the same values.But also peers and role models I respect massively.I was followed by some of my favourite brands such as Dan Koe, Justin Welsh, George Mack, Jay Clause, and Joe Hudson.And had awesome opportunities like live podcasts and conventions.

Over the past 3 years, I managed to attract over 280,000 readers and make $1,497,000 through my content.

And writing has given me the freedom to build on my terms, too. I write about what interests me, ignore dumb trends and stupid bandwagons.I focus on a mission and message I believe in.

And I get to do it while building a life on my terms. I’ve just spent 9 months in South America, fumbling my way through Spanish

I learned an important lesson…

This sounds obvious…But people are so stuck chasing algorithms or using AI prompts without realising they aren’t building anything worthwhile.You need content that is UNIQUE, USEFUL, and UNDENIABLY YOU.Because people want to work with real people. Especially in an age of AI. Everyone who sounds like a robot will get wiped out.People think AI is the magic bullet. But AI won't do shit for you if you don't have a message worth sharing.It’s why I built this masterclass.Over the past three years, I've worked one-on-one with over 78 clients.I’ve helped people write their very first words online.To building multi-six-figure coaching businesses…And I’ve consulted for launches that grossed over 7 figures…And have had over 3,000 students of my digital products.

And the key behind it all?Magnetic Writing.This is personal, insightful writing that pulls the right people into your world.So that you attract the reputation, leverage, and opportunities that make content worthwhile.Here are a few results from clients I’ve worked with—all with content-driven businesses.Parker Worth was working as an electrician and had spent a small fortune on courses and cohorts when we met. After working together, he quit his job and now owns a multi-six-figure marketing business from a seaside beach town in Brazil.Tom Simmons was stuck in a corporate sales role. We started his business from scratch, doubling down on his curiosity around men’s health. He's now running a thriving multi-six-figure coaching business and living in Costa Rica.Ole Lehmann built a niche social media profile to over 100,000 followers from scratch and then doubled down on his personal brand. He’s now hitting multi-five-figure months regularly with businesses lining up to work with him.Ashley Butler had spent thousands on coaches without starting her brand. I helped her post her very first word. Within three months, she has been invited to podcasts, interviews, and has just landed her first $3,000 client.Jenni Green gained the confidence to double down on her dream of relationship coaching. We built a quality story-driven newsletter, and she just landed her first client with an offer that feels like fun.Tyler Van Acker is moving from treating patients in person to building an online physical therapy business. He’s had several 4-figure launches with digital products and is now growing his coaching business.All of their results are downstream from sharing quality ideas that they believe in.If you'd like to do the same, then let me tell you about the masterclass.

This is a 6-week sprint for founders, entrepreneurs, and aspiring writers.It is the only program that will show you how to find your Pillar Ideas through an experimenting, data driven approach.And how to communicate them persuasively with the human touch.So that you stand out from the sea of generic creators...And attract a quality audience by sharing ideas you are passionate about.It doesn’t matter how big your audience is or how much experience you have.I lay everything out in dead-simple lessons with clear action points and examples…You get two live calls per week with me to get close feedback and support, including writing coaching…We have daily deep work group sessions for motivation and accountability…Forum support for unlimited feedback and clarity on the difficult decisions we all wrestle with…So you leave confident in the quality of your content, with deep and meaningful connections.The program starts on Friday, 8th May.Let me run you through it.

In the first week, you will position yourself so that the world knows you are worth following (even if you're not an expert in your space).A taste of what we’ll cover:

Importantly, this won’t just be reflection.You will be writing from the very first day. Because writing is thinking. The Magnetic Writing Masterclass will help you attract an audience while you improve your judgement and decision-making.Once we’ve sorted your positioning, we will move into how to write persuasively.

You’ll see how to write persuasively using the fundamentals of copywriting, even if you’re new to the craft. We’ll also build your writing routine so that you can 10x your output without working harder.Some of what we’ll cover:

By the end of this week, you will have a writing routine that feels effortless. And you will know precisely how to write high quality posts. Which means you can take on any platform, any format.This leads us to the next 4 weeks: the writing sprint.

Over the next 4 weeks, we will deep dive into posting online.We split each week into the Pillars of Magnetic Writing (practical, polarising, personal, and proof), with prompts to help you find your best ideas as fast as possible.Each week has a brief set of lessons. But the primary focus is to get you writing and posting consistently.Some of what we will cover:

At the end of the 6 weeks, you will be miles ahead of most people posting online.You will have clarity on who you serve and what to write on so you don’t sound like a commodity.You will look forward to creating content because you’ll be proud of what you are sharing…And you will start seeing actual results with your writing: better engagement, deeper conversations, and people who respect you and want to work with you.What’s more, I want to make sure this is the most effective 6 weeks you have in your audience journey…So I’ve included 3 other quality bonuses:

If you want to work with me

I hope you can see how this masterclass will be great for your writing.And I want to point out something: there are a lot of people who try to teach content online. But few of them have actually built a business with their ideas. And even fewer have results for a wide range of clients.I know precisely what you need because I actually teach this stuff day in, day out.Here are some kind words from clients:

Writing persuasively is the biggest unlock for your brand and business.It is the ultimate signal of authority.You get more clients, can charge higher prices, and connect with peers who want to work closer with you.When I work with clients, I charge $10,000 for my support.But I only work with 5 people at a time…The purpose of this Masterclass is to give a one-time opportunity to work closely with you too.So you can get access to everything we’ve discussed at a fraction of the price.As a reminder, that’s two live calls per week with me. A private community with forum support. All of my best ideas packaged into an executable plan. Resources to make every step effortless to implement. And the bonus trainings and assets.For all this, the total investment is just $997.You get close to the same level of coaching at a fraction of the price.Even if you sign one extra client as a result of the program, this will have paid for itself.And it’s my mission to get you many more.But please note:This is the lowest price it will be.I’m looking for motivated people willing to provide feedback and testimonials when they get results.Previously, I’ve had over 300 people join my offers at launch. But I want to work more closely with you at every step of this masterclass.So there are limited slots available.If you’re hard-working, motivated, and want to attract a quality audience, then we’ll have fantastic 6 weeks together:

When you click the button, you'll be taken to a page to pop in your details.After, you'll get an email with access to the private Circle community.And calendar links for your calls (these are recorded, too).Our first call is Friday, May 8th — where we walk through the Magnetic Writing approach and exactly what the next six weeks will look like.From the following Monday, we hit the ground running with the first lessons, beginning with how to position yourself to stand out from the crowd.

🤝 Kieran's Kick-Ass Cohort Guarantee

I'm confident this will be the best investment you've made in your writing journey.But I want you to feel confident too.So when you sign up, you are covered by my ‘Kieran’s kick-ass cohort’ guarantee.If you find that this program is anything less than excellent…And you believe that the support and ideas are anything less than fantastic…Let me know within the first 3 weeks.I’ll personally refund you within 24 hours, no questions asked.This gives you plenty of time to test the ideas.I only want people who are a Hell Yeah. And I have no doubt you will be one of them.

• JOIN THE MASTERCLASS

What I can promise you

I've used these strategies to attract over 280,000 readers and make $1,500,000 in five years.But I don’t like it when creators dangle their wins as a trick to entice you in.So let me be real.I can’t, and won’t, promise the same results as I. A lot goes into success: timing, work ethic, luck.But I will say this:Even if this program helps you get 1/10th of the results I have, that’s an incredible result. And there is still a great opportunity online.The Magnetic Writing Masterclass will give you the blueprint to make sure you stand out in an age of AI.As a reminder, you’re under my guarantee. So there is nothing to lose and a whole load of fun to gain.

• GET WRITING TODAY

Don’t act now!

At this point, I'm meant to tell you that if you don't take action right now, you'll be disappointed and feel like a failure in three months' time.I'm meant to force-feed words designed to make you feel like a loser.I hate that shit, and I'm pretty sure you do too.So here's the final skinny.You don't need this. You're not going to die if you don't buy it. There is a world in which you figure all of this out by yourself.What I'm offering isn't a miracle — it's a quicker path to building a message that stands out. And learning the craft of writing. With someone alongside you who's already walked it, and a group of like-minded people.Even if I stop you from making just one of the silly mistakes I’ve made, it will be worth it.I can’t promise you that you will make millions without lifting a finger. That ain’t my style—I’ll leave that for my competitors.But I can promise you to make it much easier to build momentum with your audience.And selfishly, I want to be the one who helps you win—because then my reputation grows too.When you’re committed to me, I am committed to you.If you like the way I write and build, then I'd love to have you in the room.But if not, then all good.Thanks for reading, and I wish you the best on your journey.Kieran

• I'M IN

Got Questions? I Got Answers

I’ve tried to cover everything you need to know. But I appreciate some ideas can slip through the cracks.If I haven’t answered your question below, reach out to [email protected] and I’ll reply to you personally within 48 hours.